Lead Generation Strategies for Agencies
Lead generation is the process of attracting prospects to your business and growing their interest in your product or service with the aim of converting them into clients. Having a contact information of a person who has authorized you to get in touch makes that contact a lead. There are many lead generation strategies. Here we look at a few.
1. Social Media
2. Pay per Click Ads (PPC)
Target and market to prospects on a budget. This requires monitoring & adjustments to keep improving leads.
A Sales Funnels
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3. SEO
Quality content that speaks to an audience is key. It also improves site ranking on search engines. Done well it develops quality leads
4. Local Media Ads
Media ads on local press ensures you target the right audience. Listings on local classifieds, business profiles and more is also another strategy
5. Referrals
Referral programs from existing clients, partners, and other agencies usually provides qualified leads
6. Webinars
Webinars help you build relationships, display your expertise and interact with persons in your industry. This makes them lead magnet
7. Loyalty programs
Incentivize your clients to give you referrals and offer reviews
8. Video Leads
Video marketing that speaks directly to your target audience are great for lead generation
9. eBooks & Case Studies
For agencies, eBooks are free products that offer insight, showcase knowledge, and present case studies. Hence, they are popular lead magnets
10. Blogging
Good content work as a great lead magnet. Write posts of the right length, work with guest bloggers and also guest blog on other platforms
11. Commenting on External blogs
Don,t just write your own blogs. Regularly contributing your comments on popular blogs that are relevant to marketing & advertising makes you stand out. Comments that offer value are the best.
11. Commenting on External blogs
Don’t just write your own blogs. Regularly contributing your comments on popular blogs that are relevant to marketing & advertising makes you stand out. Comments that offer value are the best.
12. Free Tools
Tools that clients can use to trial your services are great lead magnets. A marketing agency can offer to do Competitor analysis or a website audit
13. Industry events & Trade shows
Shows & expos offer a chance to generate leads. Network, generate contacts and pitch your services
14. Social Media Groups
Groups offer exclusivity and encouraging people to join your social groups present chance to gather their contacts during the sign-up process
15. Twitter spaces
Spaces on twitter focus on niche topics. Joining a twitter space or creating one will help you nurture leads
16. Influencers
Influential persons, authoritative media personalities can be a source of leads to your agency