SEO: Search Engine Optimization for your website content
Users make searches daily to acquire a product or a service, this is the main reason, SEO remains critical in digital marketing.
Clearly, improving your visibility on search engines improves your brand’s chance to gain prospective customers and retain existing customers.
For SEO ranking to improve, there are no paid ads, one has to work for it and here are some tips.
1. SEO : the Right Topic & the Right Keyword
Short Keywords do have modifiers or not, seed keywords do not. Use the seed keyword to build long-tail keywords.
Usually, long-tail keywords have low search volumes but have a higher likelihood of conversion. This makes long-tail keywords very important for your search engine optimization (SEO).
2. Include Semantically Related Keywords
Enhance your ranking prospects by including conceptually related keywords. Moreover, keywords that speak to the same concept as the seed keyword are an important addition to your content. Users are likely to search around the keyword and having related keywords, helps to enhance your content appearance on search engines
3. Manage SEO Keyword Density
Take note to avoid keyword stuffing. Keyword density is the total number of times a word appears in content about the total word count. There is no definite percentage that one needs to target but, a percentage of 2% Keyword density is good. Once again, avoid keyword stuffing. This will have a detrimental effect on your website. Crawlers will view your website as spammy and this will hurt your SEO.
4. Add Visuals to Enhance SEO
Internal linking allows search bots to crawl website content better. Needless to say, links aid users to navigate your site. Furthermore, easily navigable web pages make it easy for users to visit more pages and interact longer with your content. Ultimately, this improves their knowledge of your brand, your credibility and your chances of converting visiting users into clients.
Interlinking also improves the crawl depth and crawl efficiency of bots. The easy search engines find it when crawling your website, the better your search engine ranking. So start interlinking today and improve your SEO