5 Common Branding Myths Debunked Building a brand is one of the most strategically important things business owners can do. However, there are plenty of misconceptions out there about branding and the impact it has on businesses. Here are five common myths about branding that you should be aware of and why I am debunking […]
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Basics to Improve your Online Presence There will be 4.4 billion social media users in the coming years and the number will only grow. Everyone wants to have an online presence that rocks The best advice is to start with the following basics: 1. Know your Online Target Audience Ensure you have the right idea
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SEO: The reasons why it’s a must-have for your business SEO is now a must-have for any business. As more businesses have an online presence. Small businesses and big businesses are now competing for clients on digital platforms. This is why one has to stand out from the rest. The most cost-effective and certain strategy
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Customer Journey: 5 Quick Steps to mapping it We are living in a digital world now. Not to dispense of brick-and-mortar stores but a lot of us are shopping online today more than ever. A bit of this was accelerated by the COVID-19 pandemic that saw global lockdowns and movement restrictions. In Kenya, Jumia, Kilimall,
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Disability inclusion on Social Media According to the United Nations , over 1 billion people in the world are experiencing disability. This makes up about 15% of the world’s demographic. In Kenya, 0.9 million are people with disability(PWDS). Today, businesses are on social media interacting with their customers and prospects. This means that all social
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How to use Images in your Digital Marketing Strategy Images remain an essential part of your digital marketing strategy. Images have a lot of benefits and one must ensure the content shared has the right number of images. Most people are visual learners. Moreover, more people find it easier to process visual images a lot
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Digital Marketing Strategies to Grow your Business Digital marketing is here with us and growing stronger. With the increase in access to data, it remains a field of marketing we can’t manage to ignore. In fact, not using digital marketing in marketing your business is moving blindly in this day and age. This is not
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SEO: Search Engine Optimization for your website content SEO stands for “search engine optimization.”What this means is simply, is all the work you do on your website to enhance its visibility and ranking when users search for products or services related to your brand on Google, Bing, and other search engines. Users make searches daily
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Billboards Advertising Tips for Memorable Ads Billboards have been around for more than a century. Today, billboards are still a major component in advertising for organizations, groups, corporates and more. They are a marketing tool that offers daily unskippable advertisements. On roads and public areas that have high human traffic, you can never go wrong
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Advertising Needs Creativity Advertising helps you reach your audience and grow sales. Being creative in your advertising is the cheapest form of advertising. It goes further and earns you free media as people will discuss the Ad and even share. Advertisement Ideas This is the main reason your company and other needs to bring on
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